Advertising Information

NASCAR is the #1 sport in fan brand loyalty. NASCAR is the #1 spectator sport, with 17 of the top 20 highest-attended sporting events in the United States. NASCAR is the #2-rated regular-season sport on television. NASCAR fans are 3 times as likely as non-fans to try and purchase sponsor’s products and services. Females make up approximately 40% of the NASCAR fan base. An average of nearly 120,000 spectators attend each NASCAR Sprint Cup Series event.

More than a sport - A Community: NASCAR is a sport that’s built on relationships between fans, teams, sponsors, drivers, tracks, auto manufactures, media, and others, coming together to create a community that is truly bigger than the sum of its parts. Everyone understands that we’re all in this together.

How fans bond with the NASCAR brand: So many different fans connect with the NASCAR brand because there is such a variety of different ways for that connection to happen. Some of these connections are emotional in nature - fans love the drama of the sport, the personalities of their favorite driver, or the sense of belonging they get from going to a race. Others are driven by an interest in the mechanical aspects of our sport, or the rich sense of history and tradition that comes with more than six decades of racing heritage.

Valvoline Racing Radio Tradition: A NASCAR radio program that began February 2001, and has many loyal listeners in the Chattanooga radio market on. It’s partnered on Chattanooga’s Home for NASCAR - ROCK 105. It’s also streaming online at www.rock105.net . On the radio 3 times per week, with a tremendous amount of supporting advertising with radio on 4 stations, television on 3 networks, and newspaper. Owned & Founded by Shawn Whitfield. Valvoline Racing Radio is hosted by Shawn Whitfield & Casey Orr. Valvoline Racing Radio has a loyal listening demographic audience of Male & Female 25 + Valvoline Racing Radio typically consist of previous weekend NASCAR events, upcoming NASCAR events, driver standings, driver information, driver audio interview clips, team information, sponsor news, and news in the world of NASCAR.

Local Television Media: Valvoline Racing Rev'd Up is on WRCB TV Channel 3 and RTV 3.2. Shawn Whitfield, Casey Orr, and Keith Cawley are the hosts of the program.

Print Media: Shawn Whitfield created Up To Speed in ENIGMA. ENIGMA is a weekly Alternative Weekly Entertainment Newspaper. It’s produced weekly with a circulation of 22,000 copies. Shawn Whitfield and Casey Orr are Contributing Editors. All Valvoline Racing Radio sponsor logos are placed in Up To Speed.

For Advertising Information Contact:

Shawn Whitfield

V.R.R. Productions

Phone: 423-488-6740

Email: shawn@whitfieldoil.com & vrrproductions@aol.com